Sterling Roofing Co.

Roofing · Calgary

📅 This month's plan

This month we're capitalizing on hail season inquiries — June and July are peak storm-claim months in Calgary. You'll publish 2 GBP posts focused on emergency response + insurance navigation, push 4 social captions reinforcing your 24/7 storm crew, and respond to 5 fresh reviews with drafted replies. We'll also close your photo gap (you're at 89 vs competitor avg 178) by uploading 20 hail-damage repair shots a week. Your weekly action plan + monthly content drop are all niche-tuned for Calgary roofing.
🛡️
Profile Protection is active
We check your Google Business Profile every morning. If your category, phone, website, hours, or photos get edited unexpectedly — even by a competitor — you'll get an email within 24 hours so you can revert it. Set it and forget it.

🎯 Your Action Plan

Building

Generating your 4-week roadmap based on the audit, photo gap, reviews, and seasonal angle…

🏆 Trophy Case 0/7

Just for fun: Trophies unlock as you complete tasks. They have no cash value — they're a high-five for staying consistent. Local SEO is a long game; the businesses that show up monthly are the ones that win. Streak counters and stretch trophies (Review Champion, NAP Perfectionist, AI Climber) reward sustained effort across the whole kit.
🌩️
Storm-Season Captain
Complete all 3 Week 1 tasks
📝
Content Crusher
Complete all 3 Week 2 tasks
💪
Push Champion
Complete all 3 Week 3 tasks
🏁
Closer
Complete all 3 Week 4 tasks
🏆
Monthly Master
Complete every task in the month
⭐
Review Champion
Reply to every review this month
🔗
NAP Perfectionist
Hit 25/25 citation submissions

🏢 Your business audit

Building your audit from your GBP data and intake answers…

🎯 Competitor gap

Pulling your top 3 competitors and finding gaps you can exploit…

🔑 Keyword strategy

Picking the keywords that move the needle for your niche this season…
  • 🎯roofing calgary
  • 🎯roof replacement calgary
  • 🎯hail damage roof calgary
  • 🎯emergency roof repair calgary
  • 🎯roofing contractor calgary

Add the Content Engine — $99/mo

Your Kit handles tracking, audits, and 2 GBP posts. Add the Content Engine for: a publish-ready 1,200-word blog every month, 4 royalty-free images, and 2 extra GBP posts in your voice. Or grab the Bundle at $128 ($10 off).

See add-ons →

📍 Your local search ranking Live

New to this? Each pin is a spot on the map where we asked Google "who shows up for roofing calgary?" — the number is where you ranked from that spot (1 = top of the map results, "—" = not in the top 20). Green clusters = neighbourhoods where you're already winning; red or empty pins = areas where competitors are outranking you. Use this to spot service areas worth targeting in your next blog, GBP post, or Google Ad.
Showing: roofing calgary — your local-pack position when searched from each pin.
Top 3 4–10 11–20 21+ Not ranking
Avg position: #3 across 25 grid points
Tracked Keywords — click one to set as primary on the map
roofing calgary #3 roof replacement calgary #2 hail damage roof calgary #1 emergency roof repair calgary #4 roofing contractor calgary #2
Tracking 5/5 keywords. Remove one to track another, or upgrade to Content Engine for 15 keywords.

💚 GBP Health Score

— first scan
What's this? A 0-100 grade of how complete and competitive your Google Business Profile looks compared to your top 3 local rivals. Score includes photos, reviews, rating, categories, hours, and post activity. Above 80 = strong. Anything in the red is a quick win — we automatically queue Smart Tasks to fix the categories scoring below 60.
78 GOOD
N/A
N/A
N/A
N/A
N/A
Read as current / goal. Each goal is set from your top competitors so the bar fills as you close the gap.
Live scoring runs weekly. Each category fires a Smart Task when it drops below 60.

📈 Before & After

Month 1
🔒
Unlocks at Month 2
We're capturing your baseline this month. Next month you'll see side-by-side comparisons of rank, GBP health, photos, and review velocity.
1/2 months

📸 Photo gap vs competitors

Why photos matter: Google ranks profiles with fresh, varied photos higher in the local pack — and customers are more likely to click a listing with lots of real job photos. We compare your photo count against your top 3 local competitors and tell you what kinds of shots they're posting that you aren't. Aim to match or beat their count.

"Wait, I have more photos than that on my GBP!" The number here is what Google's public API returns — which is often fewer than what's in your dashboard. Google filters out photos that are blurry, poorly lit, low resolution, duplicates, or tagged as flagged/under review. If you uploaded 25 but we see 18, that's 7 photos Google is quietly hiding from search results. Re-shoot those in good lighting (natural daylight, no flash, landscape orientation) and re-upload — the count here will rise within a week.
You
89
Competitor avg
178
50%

You're 89 photos behind. Your competitors are posting: Crew installing IKO Cambridge shingles on a 2-storey home, Before/after hail damage repair on a Calgary cul-de-sac, Team photo with CRCA & IKO ShieldPRO certifications on jacket, Storm-damaged roof with 24/7 emergency tarp install in progress, Drone shot of newly completed asphalt shingle roof in Bowness, Close-up of underlayment + ice/water shield application, Eavestrough + downspout integration with new roof.

🗓️ This month for Roofing in Calgary Live

What this is: A monthly calendar of named local events, weather windows, search trends, and rebate deadlines that your competitors are probably ignoring. Each item includes a tactical move — keyword, partner type, GBP post angle, or offer. Treat this as a starting point, not gospel: always verify specific dates, dollar amounts, rebate program details, and festival schedules with the official source before publishing. AI can occasionally get a number slightly off — a 30-second double-check protects your credibility.
⛈️
Calgary hail season peak (Jun–Aug)
Run GBP posts on hail-damage inspections this week. Calgary sits in Canada's hail capital — homeowners actively search 'hail damage roof inspection calgary' after every storm cell. Pin a hail-inspection service to your GBP.
🏛️
Insurance claim window (deductible reset Jan 1)
Most Alberta homeowner policies reset Jan 1 — that means June–November damage is on this year's deductible. Frame your hail/wind content around 'don't roll a claim into next year's deductible.'
📋
Alberta Roofing Contractors Association (ARCA) membership
If you're ARCA-certified, surface it on every page and in GBP services. Calgary homeowners increasingly filter for ARCA on the 'find a contractor' list. If you're not certified, the $400/yr membership pays for itself the first job.
🔍
Stampede week traffic spike (Jul 3–13)
Calgary search volume drops ~30% Stampede week as locals book hotels and lock in plans. Front-load your June posting calendar so July content is queued and quieter.
🏗️
City of Calgary roofing permit pull-through
Calgary requires permits for full re-roofs (not repairs). Add a 'we handle the permit' line to your service descriptions — it's a closing line that beats a price quote with homeowners who've been burned by under-the-table contractors.
📸
Drone-photo inspection trend
Calgary roofing search behavior is shifting toward 'drone inspection roof calgary' (vs ladder inspections). If you offer drone inspections, get one GBP post + one homepage section dedicated to it before competitors notice.
⚠️ Verify before publishing: Always confirm specific dates, dollar figures, rebate amounts, and event schedules with the official source. Use this calendar as your strategic starting point — not as fact-checked copy.

⭐ Reviews

🪧 Your QR Review Poster is ready
Print it and hang it at your counter, on the truck, or hand it to happy customers. They scan with their phone camera → opens Google review in 5 seconds. The single highest-ROI thing you can do this month.
Open Poster →
Why we drafted replies for you: Google's local ranking rewards businesses that respond to every review — yes/no, good or bad. We pull your latest reviews, draft a short reply in your voice, and you can copy-paste straight to your GBP dashboard. Aim to respond within 48 hours.
187
Total reviews
4.8★
Average rating
5
Need response
Marc D.
★★★★★
"After the June hailstorm Sterling came out the same day to tarp our roof. Insurance estimate took 3 weeks but they were patient and walked us through every line. Full replacement done in 2 days. Crew was respectful, cleaned up every nail, and the foreman Dave checked in twice after the job. Wouldn't go anywhere else."
✨ Drafted response📋 Click to copy
Marc, thank you! Dave and the crew take real pride in storm response — getting you tarped same-day is exactly what we built our after-hours team for. Glad the insurance walk-through helped. We appreciate the trust.
Erin S.
★★★★★
"Had three quotes for a full re-roof and Sterling was middle-of-pack on price but the only one that actually went up and inspected the existing layers before quoting. Found rotted decking the others missed. No surprises during the job, finished on the day they promised."
✨ Drafted response📋 Click to copy
Erin, that pre-quote inspection step is something we won't skip — too many homeowners get hit with change orders mid-job. Glad it paid off for you, and thanks for the kind words.
Jas P.
★★★★☆
"Quality work and fair pricing on our garage and shed roofs. Communication was a bit slow on scheduling — took a few follow-up calls to lock in a date. Once they were here, professional and quick."
✨ Drafted response📋 Click to copy
Jas, appreciate the honest feedback. Scheduling tightened up after storm season — fair point and we're addressing it. Glad the install crew delivered. Thanks for trusting us with both roofs.

🤖 AI Search Visibility NEW

Why this matters now: Customers increasingly ask ChatGPT, Gemini, Grok, and Google AI Overviews for local recommendations — and these AI engines name specific businesses. Getting cited is the new top spot. We test 5 informational, question-style queries across 3 AI platforms and track who gets recommended. Tracked: your citation count, your competitors who got cited instead, sentiment, and the exact phrases AI uses about you.
6
Times AI cited you
40%
Citation rate
13
Competitor mentions
3/4
Platforms scanned
undefined / undefined
queries you were cited in
undefined / undefined
queries you were cited in
undefined / undefined
queries you were cited in
🥊 Competitors getting cited instead of you
Sentinel Roofing5 mentions0.8× vs you
Castle Roofing & Renovations4 mentions0.7× vs you
Best Choice Roofing2 mentions0.3× vs you
When customers ask AI for recommendations, these names come up. Your job: out-publish them on the informational queries listed below.
Informational queries tested (5)
  • "best roofer in Calgary for hail damage"
  • "who does emergency roof repair in Calgary"
  • "top rated roofing contractor Calgary"
  • "Calgary roofer with insurance experience"
  • "fast roof replacement Calgary"

Most local SEO tools haven't shipped multi-platform AI tracking yet. You're early.

🔗 NAP consistency check

What's NAP? Name, Address, Phone. If your business is listed on Yelp, Yellow Pages, BBB, or Facebook with a slightly different phone number, old address, or different name spelling, Google sees those as conflicting signals and trusts your profile less — which hurts your local ranking. Click any directory name below to check or fix your listing directly.

6 of 10 directories match · 4 mismatches

📍 GBP Posts (publish to your Google Business Profile)

📍 GBP Post · GBP post #1

(Generating within 60 seconds…)
🕒 Best times to publish this week
Wed · 9:00 AM
After-storm damage assessment searches
📅 Add to calendar
Sat · 10:00 AM
Weekend homeowners noticing missing shingles
📅 Add to calendar

📍 GBP Post · GBP post #2

(Generating within 60 seconds…)
🕒 Best times to publish this week
Wed · 9:00 AM
After-storm damage assessment searches
📅 Add to calendar
Sat · 10:00 AM
Weekend homeowners noticing missing shingles
📅 Add to calendar
📱 Social Captions (Instagram + Facebook)

📱 Instagram caption 1

(Generating…)
🕒 Best time to publish on Instagram
Tue · 11:00 AM
Mid-morning engagement window for service businesses
📅 Add to calendar

📱 Facebook caption 2

(Generating…)
🕒 Best time to publish on Facebook
Wed · 1:00 PM
Lunch-break scroll peak for local audiences
📅 Add to calendar

📱 Instagram caption 3

(Generating…)
🕒 Best time to publish on Instagram
Tue · 11:00 AM
Mid-morning engagement window for service businesses
📅 Add to calendar

📱 Facebook caption 4

(Generating…)
🕒 Best time to publish on Facebook
Wed · 1:00 PM
Lunch-break scroll peak for local audiences
📅 Add to calendar
📍 25 hand-picked directories for your niche + area. Submit your NAP (name, address, phone) to each. Tick the box as you finish — progress saves automatically.

🗂 Citations worksheet

25 directories
What's a citation? Any online directory that lists your business name, address, and phone — Yelp, BBB, Yellow Pages, Bing Places, Apple Maps, niche trade directories, etc. The more (consistent) citations you have, the more Google trusts you exist and operates where you say you do. How to use this list: Click "Submit →" next to each one, paste in your info from your GBP (keep it identical), and hit save. Plan on 2-3 per week.

June 2026 Report

Sterling Roofing Co. · Roofing · Calgary
⚠️ Partial month — your first full 30-day report will arrive next month. This one only shows movement since LocalLift activated mid-month.

🎉 June 2026 wins

Nothing measurable moved this month yet — but every input you ticked is compounding. Next month's report will show it.

🎯 Next month focus

  • GBP Health is at 78/100 — push to 85+ next month
  • Still 89 photos behind competitor average — keep uploading

📍 Rank movement

Average position: #2.4 → #2.4 → flat
KeywordStartEndMove
roofing calgary primary #3 #3 → flat
roof replacement calgary #2 #2 → flat
hail damage roof calgary #1 #1 → flat
emergency roof repair calgary #4 #4 → flat
roofing contractor calgary #2 #2 → flat

📊 GBP Health

Score: 78/100 → 78/100 → flat
ComponentStartEndMove
Photos 65 65 → flat
Reviews 95 95 → flat
Posts 60 60 → flat
Profile 90 90 → flat
NAP 80 80 → flat
📸 Photos uploaded
+0
89 → 89 (target 178)
✅ Tasks completed
0/0
0% of action plan
🏆 Trophies earned
0/7
First trophy is the hardest
🤖 AI Search mentions
+0
6 → 6 across ChatGPT, Perplexity, Gemini, Grok
🔗 NAP score
84/100
84 → 84
⭐ Reviews
187
+0 new · 4.8★ avg
Generated June 15, 2026 · LocalLift — automated local SEO for Roofing
Saved